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Providing
Effective Internet Marketing Solutions
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| KPSG provides bespoke packages tailored to your individual
needs. Each project requires a different mix. The options are: - Keyword
/ Competitor Analysis
- Website Review
- Entry
Level Microsite
- Dominance Microsite
- Helping
people find you
Various studies have shown that 85% of people
regularly use search engines and directories to find information online. If you
do not appear on these you are missing out on a lot of potential business. But
how can you get your site to the top? Search engine optimisation tries to do this
and combines a range of tactics such as: - Using coding that is
acceptable to the search engines;
- Creating content for the
search engines to read;
- Submitting to the search engines buy
hand - don't use automated tools;
- Look at your performance,
review what words people use to find your site and review where you are ranked;
- Keep on top of your placements, every week look at your results
and build upon them;
- Consider using the paid for indexing
options - these bring quicker results.
The important
point to note is that a good looking website will not necessarily rank highly.
Search engines use different methods to rank a site than we would. Each search
engine is different, some look at the hidden code behind the pages, known as metatags,
whilst others place a great deal of importance on the sites that link to yours.
You need to look at the whole picture. We can review your current positioning
and the efforts of your competitors and develop a comprehensive plan to increase
your rankings. We will create newly designed site(s) to attract the search engine
crawlers. We will register your site with the important search engines and directories
and build the number of links to your site.
Click
here to view information about our stats service |
